YouTube #WithMe

Key Services

Strategy & Design

Year

2018 - 2020

What We Did

In our position as thought-partners and strategic guides for YouTube’s mental health work, we focused on three large brand activations for mental health in 2020.

Creative
Social
Research
Curation

The Challenge

By recognizing the immense scale and impact that YouTube can have at a global level, we can leverage that to help fight mental health stigma and provide resources for those struggling with mental health issues.

Our Approach

We led all creative ideation and development for YouTube’s Mental Health work. We partnered with YouTube’s social team to lead creative development and strategy for May Mental Health Month and International Self Care Day Campaigns. We led research on mental health, playlist curation for Youtube’s homepage, created over 100 GIFs, drove social strategy, and mapped the wellbeing creator space, including the most influential creators on and off Youtube in order to prioritize diversity and user engagement.

Over 2B

Views on GIF content

Playlist curated

700+

Videos

“I was honored to join in and share my experience (as a husband and father of 2 school-aged children) and expertise (I'm a licensed therapist with 19 years of experience) on how to cope during this time.”

Youtube Creator, Dr. George James, LMFT

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